In 1973, a lovely man wrote a lovely book and touched a lot of people the world over.
His name was E. F. Schumacher and his book was Small is Beautiful. The book helped revolutionize how a whole generation of people thought about the connections between work, scale, technology, ecology and economics.
The main thrust of Small is Beautiful is that in our rush to capitalize on the efficiencies of technology, we wind up creating businesses that operate on too large a scale. The same economic systems that are incredibly efficient and cost-effective from a business standpoint turn out to be wildly inappropriate for the human beings who work in them. Schumacher subtitled his book: “Economics as if People Mattered.” Continue reading

